More Searches Now On Mobile Than On Desktop!
"more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
This presents a tremendous opportunity for marketers to reach people throughout all the new touch points of a consumer's path to purchase."
Unlike the desktop display, the
page on a mobile device is dynamically
resized to fit the small screen. Sometimes the whole page is squeezed to fit the screen, making the
characters too small to read. It requires the user to pinch or zoom in order to read the content.
Hence a desktop version of a site might be cumbersome to view on a mobile device.
Users find this frustrating and often abandon the site.
Google favors a mobile-friendly site!