More Searches Now On Mobile Than On Desktop!
"more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
This presents a tremendous opportunity for marketers to reach people throughout all the new touch points of a consumer's path to purchase."
Unlike the desktop display, the
page on a mobile device is dynamically
resized to fit the small screen. Sometimes the whole page is squeezed to fit the screen, making the
characters too small to read. It requires the user to pinch or zoom in order to read the content.
Hence a desktop version of a site might be cumbersome to view on a mobile device.
Users find this frustrating and often abandon the site.
Google favors a mobile-friendly site!
If your website has been built with the desktop users in mind, the
chances are that it will take an enormous effort to redesign to be
mobile-friendly. Additionally, serving the same content on the
separate media will be nearly impossible. It necessitates the
use of "m.yoursite.com" type domains to separate the pages and
linking to from a desktop page. This is un-workable, as only
the users who are desperate to read what is on your
site will click on that link!
Create separate pages for desktop and mobiles, and dynamically
will automatically create a mobile version of your site
redirect to it when on a mobile device.